Discover the Latest Insta360 Products

1. Insta360 X6 – A New Generation of 8K 360 Cameras

The Insta360 X6 is one of the brand's biggest product highlights. Announced in August 2026, this flagship 360 camera brings together advanced imaging hardware, AI processing, and multiple shooting modes in one compact device.

Its main features include:

• 8K 360-degree imaging: Captures the surroundings in every direction, giving creators more flexibility when choosing the final viewing angle.
• Dual Sony sensors: Custom 1/1.1-inch square sensors provide 1-inch-equivalent 360 imaging.
• Triple AI chip system: Combines dedicated imaging processors with a flagship processing chip for image processing and low-light performance.
• InstaFrame 2.0: Helps create ready-to-share clips without requiring as much manual reframing.
• Single-lens shooting: Offers 5K60fps and 170-degree ultra-wide video options.
• AI editing: Helps simplify the process of turning 360-degree recordings into conventional videos.

One of the X6's most interesting advantages is its versatility. You can record everything around you first and decide how to frame the footage later. This is especially useful for travel, cycling, motorcycle rides, and action scenes where it may be difficult to point a traditional camera in exactly the right direction.

The US store lists the X6 Standard Bundle at $699.99. The Essentials Bundle is $799.99 and includes a fast-charge case, invisible selfie stick, and an additional battery.

The store also offers specialized bundles for motorcycles, diving, cycling, skiing, snowboarding, and content creation.

2. Insta360 Luna Series – Designed for More Professional Content Creation

The Insta360 Luna Series introduces a different camera concept, combining gimbal stabilization with advanced imaging technology. The series includes Luna Pro and Luna Ultra, with a focus on creators who want greater control over video quality, framing, and movement.

The cameras are co-engineered with Leica, bringing together imaging technology and a range of creative features.

Luna Pro features a Leica Summicron lens, a 1-inch 8K sensor, 8K Dolby Vision video, 10-bit I-Log, and AI-powered subject tracking. It also supports 4K30fps vertical video and 4K120fps slow-motion recording.

The camera is designed for lifestyle creators, vloggers, and users who want professional-style image quality in a flexible gimbal camera.

Luna Ultra takes the system further with a dual-lens design:

• A Leica Summicron lens with a 1-inch 8K sensor.
• A telephoto lens with a 1/1.3-inch sensor.
• Up to 15× zoom.
• Up to 6× lossless zoom.
• A detachable 2-inch OLED touchscreen.
• Triple AI chip processing.
• 4K60fps PureVideo low-light mode.
• 200MP scenic panoramas.

The detachable screen is particularly useful for solo creators who need to monitor their framing from a different position. The telephoto lens also offers more flexibility for distant subjects, including stage performances and travel scenes.

The Luna Series is listed on the US store from $599.99. The Luna Ultra Standard Bundle is currently listed at $769.99, while the Creator Bundle costs $969.99. Bundle contents differ, so compare them before choosing.

3. Insta360 Mic – A New Wireless Microphone for Creators

Good video deserves clear audio. Insta360's newest wireless audio product, Insta360 Mic, was launched globally on October 22, 2026. It joins the existing Mic Pro and Mic Air to give creators more choices for recording interviews, vlogs, travel videos, and group conversations.

Its standout features include:

• Customizable E-Ink display: Upload a logo, emoji, image, or personal design to the transmitter's display.
• AI Noise Canceling: Uses a dedicated audio-processing chip to reduce unwanted background noise.
• Optional microSD recording: Supports internal recording and 32-bit float audio when a card is installed.
• Automatic gain control: Offers Auto and Dynamic modes to help manage recording levels.
• Flexible voice settings: Includes Regular, Rich, and Bright tone presets.
• Long battery life: Up to 13 hours per transmitter and up to 34 hours with the charging case.
• Multi-person recording: One receiver can connect up to four transmitters.

Another useful feature is Insta360 Direct Connect. Compatible cameras including X6, X5, Luna Ultra, Luna Pro, GO Ultra, and Ace Pro 2 can connect directly to Mic transmitters through Bluetooth without a receiver.

For creators who record interviews or podcasts, this offers a more flexible setup. The system can also mix Mic and Mic Pro transmitters on a compatible receiver.

The official store lists the Mic and Mic Pro product range from $79.99. Specific configurations have different prices and included accessories.

4. Insta360 GO Ultra – Small Camera, Hands-Free Creativity

The Insta360 GO Ultra is designed for people who want to capture everyday moments without carrying a conventional camera.

Its standalone camera weighs just 53g and features a 1/1.28-inch sensor, a 5nm AI chip, and 4K60fps video recording. It also supports Active HDR and PureVideo for improved image quality in challenging lighting.

Its practical features include:

• Magnetic mounting for different shooting angles.
• Hands-free recording with the Magnet Pendant or Magnetic Easy Clip.
• FlowState stabilization and 360-degree Horizon Lock.
• IPX8 waterproofing, rated for use down to 10m.
• A 2.5-inch flip touchscreen on the Action Pod.
• Removable microSD storage, supporting cards up to 2TB.
• Up to 200 minutes of runtime when used with the Action Pod, according to Insta360's stated specifications.

The GO Ultra works particularly well for travel, family moments, cycling, outdoor activities, and point-of-view recording.

The US store lists the Standard Bundle at $449.99, while the Creator Bundle is $499.99.

5. Insta360 X4 Air – Lightweight 8K 360 Filming

For customers who want 360-degree video without carrying a larger camera, the Insta360 X4 Air provides a more portable alternative.

Weighing approximately 165g, it records 8K30fps 360-degree video and allows users to capture first and reframe later.

Its main selling points include its lightweight body, invisible selfie stick effect, and support for different shooting bundles.

The store offers dedicated options for motorcycle filming, road cycling, diving, skiing, and snowboarding. This makes it easier to purchase the camera together with the mounts and accessories needed for a particular activity.

The US Standard Bundle is listed at $399.99, while the Starter Bundle costs $439.99 and includes an additional battery, an invisible selfie stick, and a lens cap.

More Insta360 Products for Different Creative Needs

Beyond the newest camera releases, the official store offers several other products worth exploring.

Insta360 Flow 2 Series – Smartphone Gimbals

Not every creator needs a separate camera. The Insta360 Flow 2 Series helps smartphone users capture smoother footage through three-axis stabilization and AI-powered tracking.

The Flow 2 Pro includes native Apple DockKit support for more than 200 iOS apps, 360-degree pan tracking, and an integrated selfie stick, tripod, and selfie mirror.

It is a practical choice for smartphone vloggers, travelers, and people who frequently create short-form videos.

The Flow 2 Pro Standard Bundle is listed at $159.99, while the AI Tracker Bundle is $179.99.

The official store currently highlights savings of up to $40 across selected Flow 2 Series offers. For example, the Flow 2 Pro Mic Bundle is listed at $189.99 instead of $229.99. This particular bundle includes the Mic Air transmitter and receiver.

Insta360 Snap – A Selfie Screen for Your Smartphone

The Insta360 Snap Selfie Screen is a useful accessory for smartphone users who prefer taking pictures with their phone's rear camera.

It provides a 3.5-inch touchscreen that mirrors the phone display, allowing users to preview and control their framing while using the rear camera. It connects through a cable, requires no separate charging, and supports compatible third-party camera apps.

The standard Selfie Screen is listed at $79.99, while the version with a built-in light is $89.99.

Compatibility is important: the official listing specifies iPhone 15 and later models, with certain model exclusions, and Android devices that support USB-C DisplayPort Alt Mode.

Insta360 Link 2 Pro – A Smarter Webcam

For work, online meetings, teaching, and livestreaming, the Insta360 Link 2 Pro is a flagship AI 4K webcam option.

Its store page offers a Standard Bundle at $249.99, with a magnetic mount, recognition markers, and USB-C connectivity accessories included.

The Link 2C Pro provides another option in the same product family for customers comparing webcam configurations.

Why Choose Insta360?

One Brand for Different Types of Filming

Insta360 offers more than 360-degree cameras. Its lineup includes action cameras, wearable cameras, smartphone gimbals, webcams, wireless microphones, and professional VR equipment.

This variety makes it possible to build a creative setup around different activities rather than relying on one type of camera for everything.

Advanced Stabilization and AI Features

Many Insta360 products emphasize image stabilization, intelligent subject tracking, AI-powered editing, and automated framing.

These features can make it easier to capture smooth videos and create content, especially when filming alone or moving through dynamic environments.

Accessories for Different Activities

The store organizes products around interests such as travel, cycling, water sports, motorcycling, winter sports, videography, and vlogging.

Accessories include invisible selfie sticks, protective cases, mounts, batteries, dive cases, microphone systems, and lighting options. Selecting the appropriate bundle can save time when preparing a complete shooting setup.

A Connected Creator Experience

Compatible products can work together through features such as Insta360 Direct Connect, smartphone apps, and interchangeable accessories.

For example, the new Insta360 Mic can connect directly to selected cameras, while the Flow 2 Pro helps smartphone users improve stabilization and tracking.

This creates opportunities to build a more complete content-creation workflow.

Insta360 Prices and Current Shopping Offers

The official US store displays several starting prices for its main products. The following examples were checked on November 3, 2026:

• Insta360 X6: From $699.99.
• Insta360 Luna Series: From $599.99.
• Insta360 GO Ultra: From $449.99.
• Insta360 X4 Air: From $399.99.
• Insta360 Flow 2 Series: From $109
• Insta360 Mic and Mic Pro: From $79.99.
• Insta360 Snap Selfie Screen: From $79.99.
• Insta360 Link 2 Pro: From $199.99.

These are starting prices or selected configurations shown on the website, not necessarily prices for every bundle.

There are also several ways to save when shopping directly from Insta360:

Free shipping over $129: The US store advertises free shipping on orders above $129. The Insta360 Mic is separately advertised with free shipping.

Trade-In savings: Insta360's Trade-In program allows customers to send in eligible old cameras and other devices using a prepaid shipping label. The program offers a coupon worth up to $50 toward selected new Insta360 products. The coupon value depends on the eligible device, rather than an individual cash valuation.

Flow 2 Series bundle savings: Selected Flow 2 configurations currently show discounts, including the $40 reduction on the Flow 2 Pro Mic Bundle.

Insta360 Gold: The store also promotes Insta360 Gold, which allows eligible members to earn credits toward future gear.

Promotional availability and eligibility can change. Check the official Insta360 Store and Trade-In page for current conditions before ordering.

How to Choose the Right Insta360 Camera

The best product depends on what you plan to record.

• For immersive travel and action footage: Consider the X6 if you want 8K 360-degree recording and flexible reframing.
• For higher-end vlogging and cinematic content: Explore the Luna Pro or Luna Ultra, particularly if advanced imaging and gimbal stabilization are priorities.
• For everyday hands-free videos: The GO Ultra is a compact option for recording daily activities and unique point-of-view footage.
• For lightweight 360 recording: The X4 Air is worth comparing if portability is important.
• For smartphone content: The Flow 2 Pro provides stabilization and tracking without requiring a dedicated camera.
• For better audio: The Insta360 Mic range provides wireless recording options for solo creators and multi-person shoots.

Before purchasing, compare recording resolution, sensor size, battery life, storage requirements, waterproofing, compatibility, and included accessories. Bundle configurations can make a significant difference to the final price.

Final 

Insta360 continues to expand its creative technology lineup with cameras and accessories designed for different ways of capturing the world. The new X6 brings together flagship 8K 360-degree imaging and AI processing, while the Luna Series targets creators looking for advanced gimbal-camera performance. The recently launched Insta360 Mic adds a new wireless audio option, and products such as GO Ultra, X4 Air, and Flow 2 Pro provide more accessible ways to explore creative filming.

Whether you are an experienced filmmaker, a travel enthusiast, a motorcycle rider, or someone who simply enjoys recording everyday moments, Insta360 offers a wide selection of tools to explore.

Visit the official Insta360 Store to discover the latest releases, compare product bundles, and check current shopping offers.